Intelligence with
somewhere to go.

Define what matters.

Translate your offer into a clear set of company events, triggers and changes that may indicate a need.

Scope Signal criteria, target profile and exclusion rules.

Watch for a reason to act.

Monitor relevant public sources and identify organizations displaying the signals you selected.

Scope Source-backed company events and situational context.

Find the person behind the need.

Identify the individual most likely to own the problem, budget, initiative or commercial decision.

Scope Relevant roles, responsibility mapping and contact research.

Understand the wider picture.

Add role information, company context and market activity to give an opportunity substance.

Scope A more complete prospect profile, with evidence and gaps.

Make the first message relevant.

Build an introduction around the prospect’s actual situation and your relevant expertise.

Scope A specific reason to connect and a logical next step.

Know what deserves attention.

Organize signal data, prospect context and progress into a clear view of the opportunity pipeline.

Scope Structured opportunity records and progress visibility.

Find your way into a new market.

Research potential buyers, partners, distributors and commercial opportunities in a new geography.

Scope A focused market map and relevant organizations to explore.