Start with the problem you solve.
We clarify your ideal client, target market, buyer and commercial offer. The goal is to describe the business conditions that make your expertise useful.
WHAT THIS ADDSYour offer + ideal client
HOW IT WORKS
Good conversations
start before hello.
Six connected stages. One purpose: understand why your expertise might matter before reaching out.
THE METHODEvidence → relevance
Decide what a real need looks like.
Translate the offer into observable events: a hiring initiative, a regional expansion, a technology change or another relevant trigger. Agree what qualifies and what does not.
WHAT THIS ADDSObservable event + relevance rule
Look for the change that matters.
Review public company activity, announcements, job postings and relevant registries. Record the source and timing so each opportunity has a traceable starting point.
WHAT THIS ADDSCompany + source + date
Find the person who owns the problem.
Research who is responsible for the relevant department, initiative or commercial decision. A senior title alone is not enough; their remit should fit the need.
WHAT THIS ADDSResponsible role + company context
Turn an event into understanding.
Check the signal against the company’s current situation. Identify what remains uncertain, what the event might mean and how your service could help.
WHAT THIS ADDSEvidence + fit + open questions
Give the conversation a reason.
Connect your expertise to the prospect’s situation in a concise introduction. Reference the relevant event and propose a logical next step without pretending that a signal guarantees demand.
WHAT THIS ADDSSituation + expertise + next step
A reason. A person.
A relevant introduction.
Start by defining the business problem your offer solves.
Define your market