Distinguish familiarity from usefulness
A compliment on a recent post may show that you looked at someone’s profile. It does not explain why the person should spend time discussing your service.
Research the business situation
Look for an initiative, change or challenge connected to the problem you solve. Understand the company context and the recipient’s role in that situation.
Write the connection plainly
Connect an observed event to a concrete capability. Avoid inventing a problem merely to make your pitch fit. If the connection needs several speculative steps, it may not be strong enough.
Make the next step easy to assess
A useful introduction lets the recipient judge relevance quickly. State why you are reaching out and ask a focused question rather than making broad promises.
AxiomateAI field note. General prospecting guidance; a public signal does not confirm purchase intent.